Rich (50 Cent) is one of the biggest drug and gun runners in Detroit and is currently the object of the Detroit Police's full attention, trying to take him down and therefore decrease the crime in Detroit. Rich, however, proves to continue to be elusive. Even an almost failed gun deal can't bring him down when Rich's old friend Angel (Val Kilmer) steps in to save Rich's life. The newfound relationship between Rich and Angel is making Rich's girlfriend Gabriella (AnnaLynne McCord) uncomfortable, so she steps up to try to bring in a bigger deal to impress her man. When her deal goes south, however, Rich will discover more than he ever thought he would about Gabriella, his group, and life in general.